Premium Tea Brand Raising Seed Funds In Panvel

Product / Service

They offer a wide variety of products, including:
1. Premium-quality tea blend infused with a rich combination of ingredients.
2. Ingredients include tea powder, tulsi, ginger, mint leaves, eliche, black pepper, cloves, ajwain, fennel seeds, and proprietary masalas.
3. Available in various packet sizes: 1kg, 500g, and 250g to cater to different consumer needs.
4. Offers a unique and flavorful tea experience suitable for Indian families.
5. Consistently maintains high standards of taste, freshness, and quality across all variants.
6. Affordable pricing strategies ensure accessibility for a wide range of consumers.
7. It is positioned as a preferred choice for tea enthusiasts seeking both taste and value.

Clientele type

Masala tea enthusiasts, middle-class households, urban and rural consumers, and neighborhood stores.

Premises

They are operating remotely.

Asking Price Includes

The terms of transaction will be discussed with potential investors. The total round of investment is INR 95 Lakhs.

Reason

To kickstart and streamline operations and achieve organizational goals efficiently.

Other Details

They are dedicated to crafting premium tea blends. With a commitment to excellence, they offer a range of sizes to suit every need. Their teas boast superior quality and consistency, sourced from the finest ingredients. They prioritize affordability without compromising on taste. With a legacy of excellence, they blend tradition with innovation to deliver unparalleled tea experiences. From plantations to your cup, and to ensure freshness and flavor in every sip.


UNIQUE SELLING PROPOSITION:

Premium Mix Masala Tea at Low Prices:
They offer a premium blend of masala tea with high-quality ingredients. Despite its premium quality, it is priced competitively with popular brands.

Competitive Pricing Range:
Prices are set at 440 INR for 1kg, 220 INR for 500g, 44 INR for 100g, and 22 INR for 50g packets. This pricing strategy ensures affordability without compromising on quality.

Wide Range of Packet Sizes:
They cater to various consumer needs, with packet sizes ranging from 1kg to 50g. Customers can choose the size that best fits their requirements, whether for personal use or family consumption.

Consistent Premium Quality:
Despite their low prices, they maintain consistent quality and flavor. Each cup of tea promises richness and authenticity, ensuring customer satisfaction with every sip.

Accessibility to All:
They have affordable pricing, which makes them accessible to a wide range of consumers. Families can enjoy premium tea without financial constraints, making it a preferred choice for households seeking value for money.


BUSINESS MODEL

B2B Operations: Collaborates with distributors, wholesalers, and retailers to distribute products.
Sells tea products in bulk at wholesale prices to intermediary businesses.

B2C Sales:
Intermediary businesses sell products directly to end consumers.
Products are available in supermarkets, grocery stores, tea shops, and online platforms.

Value Proposition:
For Businesses (B2B): Offers high-quality tea products at competitive wholesale prices, enabling businesses to earn profits through retail sales.
For Consumers (B2C): Provides premium masala tea at affordable retail prices, ensuring accessibility and satisfaction for tea enthusiasts.

Distribution Network:
Establishes a robust distribution network comprising distributors, wholesalers, and retailers across various regions.
Ensures widespread availability of products to reach consumers effectively.


VALUE PROPOSITION:

Premium Quality at Affordable Prices:
Offers premium-mix masala tea with high-quality ingredients. Provides superior taste and freshness comparable to higher-priced brands. Ensures affordability by maintaining competitive pricing.

Competitive Pricing Range:
Prices are set at 440 INR for 1kg, 220 INR for 500g, 110 INR for 250g, 44 INR for 100g, and 22 INR for 50g packets. Allows consumers to enjoy premium tea without breaking the bank.

Wide Range of Packet Sizes:
Offers various packet sizes catering to different consumer needs and preferences. Provides flexibility in portion control and budget management.

Consistent Premium Quality:
Maintains consistent quality and flavor across all packet sizes. Ensures every cup of tea delivers richness and authenticity.

Accessibility to All:
Makes premium tea accessible to a wide range of consumers. Appeals to budget-conscious individuals and families seeking value for money.


AIM TO SCALE:
Expand The Distribution Network:
Increase presence in new markets through partnerships with distributors and retailers.
Ensure widespread availability in supermarkets, tea shops, and online platforms.

Enhance Brand Awareness
Invest in marketing campaigns to raise brand visibility and recognition.
Utilize social media, advertising, and promotions to reach a larger audience.

Introduce New Varieties
Innovate and diversify product offerings to cater to evolving consumer preferences.
Introduce new tea blends, flavors, or packaging options to capture additional market segments.

Improve Operational Efficiency
Streamline production processes to meet growing demand efficiently.
Implement cost-effective measures to maintain competitive pricing without compromising quality.


MARKET SIZE
The global tea market was around USD 71.2 billion in 2023.